Aug 212009
 

In the same way as talk show hosts Oprah and Rachael Ray have been linked to some supplements, there are also other acai products claiming to have that Dr. Perricone-acai berry stamp of approval. When people first hear of this, there is always that small shred of doubt especially since Dr. Perricone has his own line of products himself. Did he really make any endorsements? In the case of Oprah and Rachael Ray, any acai endorsement was denied by both talk show hosts themselves through their shows’ websites. So what is the truth?

What makes Dr. Perricone a credible endorser?

You may be wondering why Dr. Perricone is that target of these acai berry companies and what makes him different from any other doctor. If you don’t already know, Dr. Perricone is somewhat of a celebrity doctor. He is a dermatologist by trade and has appeared as an anti-aging specialist on Oprah’s show numerous times. While he is not vastly different from most doctors out there, his appearance on Oprah’s show is enough to make him a driving force behind the sales of some products. His time on Oprah may also have something to do with the immense success of his own product line.

What Are Companies Claiming?

Some companies are using pictures of celebrities like Dr. Perricone. Acai berry companies are a dime a dozen and finding a good one can be hard. But you can be assured that any companies who feel it necessary to tread on thin legal ice and use a celebrity likeness without permission are probably not worth your business. Some companies may outright lie to you and claim their product is backed by the celebrity doctor. If you find a company making these claims, you are best to stay away from them entirely.

What is the Real Connection Between Dr. Perricone and Acai Berry?

The fact is that there is no connection between Dr. Perricone and any acai berry supplement. The doctor did publicly endorse the acai berry itself and declared it a super fruit worth considering. He also claims it has potential as an anti-aging product as well. However, he has recently had to expressly state that he has no connections to any specific product line. And considering he has his own products, there is no reason he could not simply incorporate acai berry as well.

The long and the short of it is, there is no truth to any Dr. Perricone-acai berry endorsements you may see on some websites. Companies making such false claims are simply capitalizing on the doctor’s celebrity in hopes of making more money. With Oprah and Dr. Perricone threatening to pursue companies that make these claims, you’ll likely see less of them. Regardless, you now now that any company that claims there acai supplement is somehow endorsed by Dr. Perricone, you’ll know the truth!

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